AIPM launches branded video channel with on-demand video hosting & live streaming
Australian Institute of Project Management (AIPM)
The Australian Institute of Project Management is made up of over 8,000 professionals, it is the premier, longest-serving body for project management in Australia.
Members are at the heart of AIPM. AIPM has a strong focus on professional development, certification courses, Continued Professional Development points programs, industry-leading conferences and seminars.
Brief:
"We had great webinar and video content but our website's functionality was too limited to effectively deliver this content to our members, and non-members."
AIPM was producing and hosting webinars & conferences, and producing great video content for members. However, the limited functionality available on their website resulted in restricting their audience to existing members only, missing the opportunity to extend their reach and expand their community.
AIPM understood the high value of their live and post-presentation video content for members & non-members alike but needed an effective means to deliver this value across a broader community.
Webcastcloud’s Video Monetization & Virtual Event Platform enabled AIPM to take advantage of this missed opportunity with the creation of AIPM OnDemand a dedicated branded video channel.
This end-to-end On Demand solution opened up video content and live Seminars, Forums, Community-Engagement & Webinars to members and non-members alike. AIPM OnDemand is now providing ongoing content accessible year-round and enabling the addition of CPD points tracking.
AIPM now proudly promote their dedicated AIPM On Demand video channel that delivers hours of valuable on-demand video content, Webinars, Seminars, Forums, and CPD points tracking. AIPM’s ability to deliver this On Demand content at a time that suits subscribers represents its ongoing commitment to providing members with the very best professional resources.
The flexibility provided by AIPM OnDemand allowed AIPM to effectively unlock selected Webinars, Forums, Seminars, and videos to non-members by subscription or individual purchase(pay-per-view). The ability to customize how content is packaged between member types & non-members allowed AIPM to drive new member sign-ups, and increase the value offered to all members. An extended reach, growing networks and improving project performances from resource hub within the Webcastcloud centralized platform has resulted in increased membership and community engagement.
Webcastcloud continues to work with the Australian Institute of Project Management to deliver ongoing year-round value to all AIPM members through AIPM OnDemand.
